See the real shade color
Across foundation, concealer, powder, gloss, blush and liner, every shade button is filled with its actual color — so you know what you're picking at a glance.
Shade
BAD 01BAD 05BAD 09BAD 12BAD 14BAD 15
✦ America's Destination for African beauty
The Global Beauty Plug Has Arrived
North America's leading African beauty destination. Discover makeup, hair & beauty essentials from Africa and around the world — curated for diverse skin tones, beauty styles & cultures. Your plug for premiere beauty.
50+
Global brands
200+
Products in stock
100%
Authentic
The Global Beauty Plug Has Arrived
Brand Video
★★★★★
"I finally found authentic Nigerian beauty brands in the US — the quality is unmatched and shipping was so fast."
— Adaeze M., Verified Customer"
— Verified Customer
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50+ Global Brands
100% Authentic
Free Shipping Over $100
Nigerian Beauty in the USA
New Arrivals Weekly
Pro MUA Discounts50+ Global Brands
100% Authentic
Free Shipping Over $100
Nigerian Beauty in the USA
New Arrivals Weekly
Pro MUA Discounts
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View all →Shade tools + real-people videos
See it in your shade on real people
Foundation, concealer, powder, lipgloss, blush, liner and more — every shade in true color, side by side, and creator videos showing how it actually looks and wears on real skin.
Compare shades side by side
Torn between two or three? Line up foundations, concealers, powders or glosses next to each other and see the difference before you decide.
Comparing 3 shades
VB01 Florida
VB07 Nigeria
VB10 Kenya
Watch it on real people
Creator videos for the exact shade you're viewing, plus reviews and how-to-use clips on skincare, lashes, sprays, hair and tools — real people, not studio photos.
On real people
Videos on 100+ products◆ VB07 — Nigeria⚡ For You
Your own beauty feed
Take a quick 10-question quiz and your For You page fills with picks matched to your skin, style, hair goals and the brands you love — plus creator videos worth watching. Log in to make it yours.
Not sure of your shade — or how it wears?
Compare shades and watch real people wear them across 100+ products from 25+ Nigerian & African beauty brands — makeup, skincare, hair and tools.
Bestselling Products
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Best Seller
Annie's Beauty
Annie's Beauty Meet the Browns Eyeshadow Palette
$23.99
Best Seller
Davis
Davis Eyebrow Pencil
$2.99
Msmetics
Msmetics Power Seal
$14.49
Blossom
Blossom Moist Essence
$15.99
Zaron
Skin By Zaron Vitamin C Body Lotion Brightening/Moisturizing Body Lotion 500ml
$25.99
Blossom
Blossom Veil Matte Foundation – Long-Lasting Oil Control Foundation
$19.99
Annie's Beauty
Annie’s Beauty Cheek Orgasm Blush Palette
$29.99
Flawless Ivy
Flawless Ivy Stay On Waterproof Spray
$21.99
⚡ About The Beauty Distro
The Beauty Plug That Bridges the World
The Beauty Distro connects customers to high-quality beauty products — especially trending and hard-to-find brands from Africa and around the world.
We curate products that work for diverse skin tones, beauty styles, and cultures while making them accessible and affordable.
Beauty is Inclusive
Not one shade, one culture, or one style.
Beauty is Accessible
Great products at fair prices, always.
Celebrates Culture
Uplifting underrepresented global brands.
Beauty Empowers
Makeup is confidence & expression.
Our Mission
Making Beauty Accessible
Empowering beauty lovers and artists to express themselves confidently.
- Curating products customers already love
- Introducing new brands from global markets
- Supporting makeup artists & beauty creators
- Building an inclusive beauty community
Our Vision
A Global Beauty Platform
The go-to destination for beauty discovery worldwide.
- Trusted retailer & global distributor
- Platform for beauty creators & artists
- Physical stores and beauty bars
- Connecting African brands to U.S.
Save 5–15% as a Pro MUA
Licensed makeup artist, beauty educator, or creator? Join The Beauty Distro Pro Program and unlock exclusive discounts — percentage varies by product.
Apply for Pro Access →5%–15% off — varies by product
Early access to new drops & restocks
Free shipping on orders over $100
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